FLASH Vs HTML by WebCreation UK

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FLASH Vs HTML by WebCreation UK

Web Design companies usually specialize in either Flash or HTML based website development but at WebCreation UK we combine both types of programming technologies. Customers are craving for websites that are highly functional with excellent search engine option integration (HTML based) with the polished look and flare to give that professional touch (FLASH based). At WebCreation UK we understand both the negatives and positives of both programming types and in doing so can extract the very best in each to make the perfectly balanced website.

Web companies usually have a strong argument for why they prefer to work in Flash or HTML and this is usually based on the company’s own direction / internal skill sets. At WebCreation Uk we have taken the decision to utilize both skills sets, and this is what sets us apart from the pack in terms of meeting the ever increasing challenges of customer requirements.

One of the main concerns customers have when seeking to utilize Flash is ‘will people be able to view it on their browser? Since all website browsers are built in HTML it is safe to say that the majority of websites built in HTML can be seen quickly and effectively. Those that are built or incorporate FLASH technology will require the user to have a Flash applet installed on their computer, as without it any Flash visuals will be inactive and can cause the website to look unprofessional or at worse fail to load. As such it has been the norm for many Flash based websites to incorporate a link for a viewer to download this application and thus be able to view the Flash elements of the website in all its glory.

Flash does have some superb benefits over HTML coding and this usually involves the use of animation, dynamic content generation and user interactivity. The core to Flash development is the use of Actionscript which is the language used by developers when creating Flash environments / Flash coding. The main reasons why Actionscript is the leading technology behind Flash construction is its ability to generate complex animations, that can incorporate streaming video, music (Media elements) allowing for companies such as WebCreation UK to create stunning visual / audio based websites.

Remember SEO issues
It is very important to note that HTML websites are by far more search engine friendly mainly due to the fact search engine spiders cannot interrogate Actionscript based coding, thus Flash sites can appear near invisible to the spiders, crawlers and search engine robots. On the other hand HTML based sites are usually very easy for search engines to interact with and thus a HTML based website has a good chance of being found under certain key words and phrases. This is why combining both sets of coding technology is always an important factor when seeking to create a functional website that has a reasonable chance of being found by the relevant search engines. WebCreation UK have seen too many websites try and encompass full FLASH technology and later complain that their Google Page Rank is low or potential customers cannot find them unless their exact domain name is inputted into the search engine box. Darren Earney states WebCreation UK are ‘keen to ensure that all clients are made aware of the pro’s and con’s of using either HTML or FLASH based technology with the usual outcome being a united integration of both within a particular solution. As with any solution it will be the customer who ultimately decides the final outcome’.

For more information please visit www.webcreationuk.com (Author – Darren Earney – Sales Director to WebCreation UK)